German automobile manufacturer Porsche is aiming to generate a double-digit percentage of sales through digital services in medium-term. The company in a blog on its website has mentioned that it intends to become a leading provider of digital mobility solutions in the premium automotive segment.
Acknowledging that with emergence of technologies such as Blockchain, artificial intelligence, virtual and augmented reality automotive sector is facing a complete break with the previous system, the company has informed that it will be focussing on three core areas:
Products and services: The main focus areas are the Connected Car, automated driving, mobility infrastructure and mobility services. The aim is to develop a Porsche ecosystem integrating all digital services, extending beyond just driving.
Customers and trade: This is all about digitalization in sales. The focus is on customer interfaces – both online and in stationary retail.
The company itself: The aim is to have state-of-the-art workplaces and efficient processes – meaning the digitalization of the company itself.
The sports car manufacturer through digitalization and the application of new technologies aims to create added value for the customer and optimize processes.