Nissan has teamed up with Hytch to promote carpooling. Hytch, a technology company based in Nashville, has developed a smartphone application that incentivizes positive transit behavior that reduces fuel emissions and alleviates traffic through sponsored cash rewards.The company offers a free, easy-to-use platform for both iOS and Android devices.
Shared rides are tracked, verified and rewarded through synchronized GPS tracking technology. When two or more people share a ride in any vehicle (carpool, ride-hailing service, public transit, etc), cash rewards are accumulated and calculated through the Hytch Rewards app. Companies, organizations, and agencies sponsor mile-by-mile cash incentives, connecting their brands to geo-defined consumer transit activity. To further the mission of reduced carbon emissions, Hytch also provides carbon credit offsets for driver miles for a true carbon neutral ride.
According to Hytch data, a six percent adoption rate in carpooling would eliminate 1,500 daily trips into Nashville, the capital of the U.S. state of Tennessee. At proper speeds, that is the equivalent of adding an extra lane to the interstate at any given point. The company is also getting support from state and local governments who have pledged funds for the new project to influence transit behavior across Tennessee, with plans for future expansion.
Nissan is the first automaker to back the innovative app. The collaboration is inspired by the company’s Nissan Intelligent Mobility vision which aims at incorporating new ways of thinking about how cars are powered, driven and integrated into society.