Connected VehicleInfotainmentSmartphone Integration

MWC 2015: Samsung to deliver in-car apps and MirrorLink connectivity to all upcoming SEAT models

Published: March 03, 2015 | MWC-2015

SAMSUNG and SEAT- the perfect alliance to be always connected

SAMSUNG and SEAT have signed an agreement to develop technological solutions to provide total connectivity across upcoming SEAT models. The agreement will take shape in the coming months with the launch of a new SEAT model line-up equipped to keep the customer always connected.

These vehicles will be equipped with MirrorLink technology and the car Infotainment system linking them to SAMSUNG devices through the apps developed by SEAT. MirrorLink is SEAT’s answer to connectivity between the car and the smart device. Smartphone content is mirrored in the vehicle display in a safe way, with no distraction for the driver, who is afforded access to apps while keeping both eyes on the road.


Other agreement provisions enable SAMSUNG to supply SEAT with the basic software to develop its own car apps, to be managed from SAMSUNG handsets.

Jürgen Stackmann, SEAT Executive Committee Chairman,
“In 2015 we fully entered the Internet of Things, with 6 billion things now connected to Internet. One of SEAT’s main objectives is to meet emerging needs and SEAT customer expectations. To fulfil our commitment to our customers, we want to strengthen the competitiveness of the SEAT range. For us, SAMSUNG is the ideal partner in this new global challenge”

The devices, the apps and the car infotainment system are the main elements of the MirrorLink based connectivity. Wearables can be added supporting further functions. This agreement with SAMSUNG covers all 75 markets on which SEAT vehicles are sold.

Source: SEAT

Show More

Related Articles