Published: June 6, 2016 | Hong Kong
At the recent Converge technology conference 2016 hosted by The Wall Street Journal, Microsoft Corp. talked about their plans related to autonomous cars. After several automotive companies declared their plans revolving around self-driving cars, Microsoft said that it will not be producing its own vehicles. Microsoft has instead planned to make cars autonomous and turn them into mobile offices to make our commutes more productive.
According to Peggy Johnson, who heads business development for Microsoft:
Auto makers are all looking to differentiate in the space with Microsoft having had discussions with about seven or eight different auto makers and tier one vendors to the auto community about potential applications. We in different ways enabled a variety of different partners and you’ll see us continuing to do that.
Microsoft and Ms. Johnson are keeping in touch with automotive companies to take note on the technological applications they are looking for. Among different technology suites such as Azure, Office 365, Windows operating system, auto makers are showing keen interest to jointly develop their autonomous cars.
Having discussed all that, Microsoft has completely different plans as compared to other major players in the same domain. Partnering with a car maker could see Microsoft strike a similar deal as Google has with Fiat Chrysler, where Google will install its autonomous technology and software into a fleet of 100 Chrysler Pacifica minivans.
Source: The Wall Street Journal