Mastercard and HERE Technologies have entered into an agreement under which the two companies will build on their respective digital payment and mapping technologies to take friction out of an increasingly mobile world and shape the next generation of connected vehicle services.This partnership comes as people look to take advantage of new technologies to make purchases from the convenience of their car’s dashboard and interact with destinations in real-time.
Mastercard over the past five years, has been partnering with car manufacturers, travel companies, mass transit agencies and other mobility providers, enabling better, more connected experiences for residents and visitors traveling to and within global cities.
The programs and ideas will build on global standards and open APIs to enable a superior user journey at scale – from personalized discovery and choice through to secure check-out, and relevant loyalty rewards. Besides further advancing connected vehicle payments, additional use cases that may be explored include mobility-as-a-service (MaaS), demand management and location-based offerings.
Solutions for these use cases will aim to leverage data analytics capabilities from both companies, including HERE’s Open Location Platform. Under the agreement, HERE will also join City Possible, an initiative to foster new forms of collaboration between the private and the public sector for more inclusive and more sustainable urban development.
HERE Technologies is backed by Audi, BMW, Daimler, Intel and Pioneer, with Bosch and Continental also poised to become shareholders in 2018.