Electric Vehicle

Mahindra launches Automobili Pininfarina, its newest sustainable luxury car brand

Mahindra & Mahindra has announced the launch of Automobili Pininfarina, its newest sustainable luxury car brand.

Automobili Pininfarina will be based in Europe and company will be a wholly-owned subsidiary of Mahindra & Mahindra. The company will design, engineer and manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers.

Automobili Pininfarina will combine Pininfarina’s legendary automotive design prowess with Mahindra’s growing electric vehicle (EV) expertise gained from its participation in the Formula E electric racing car championship. It is known that the 88-year-old Italian engineering and design house Pininfarina is a subsidiary of the Mahindra Grou

Automobili Pininfarina plans to launch its first model, a `Pininfarina’ badged electric hypercar, in 2020. The company aims to rival the Bugatti Chiron and Lamborghinis in the electric segment.
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