Mahindra & Mahindra Ltd., part of the US$ 19 billion Mahindra Group is collaborating with Uber, the global transportation technology company, to explore the deployment of electric vehicles (EVs) on the Uber platform in several cities across India. Earlier this year Mahindra also had entered into similar partnerships with Ola and Zoomcar to launch electric car cabs in Nagpur and Hyderabad respectively.
To begin with, the companies will deploy hundreds of electric vehicles in Delhi and Hyderabad. Mahindra’s electric vehicles on the Uber platform will include the e2oPlus hatch and the eVerito sedan. As part of this collaboration, both the companies will also explore deployment of Mahindra electric vehicles to other cities. The joint deployment of electric vehicles will further reinforce the strong relationship between Mahindra and Uber. Over the years, there has been a strong deployment of Mahindra vehicles on Uber’s platform and Mahindra is also a key financier for Uber’s driver partner through Mahindra Finance.
Through this collaboration, driver partners on the Uber app can avail of a package which will include Mahindra electric vehicles at competitive prices, attractive financing and insurance premiums as well as comprehensive maintenance packages from Mahindra and its associates. Further, to make this model sustainable, Mahindra and Uber will work closely with public and private players who are in the process of setting-up a common use charging ecosystem across multiple locations in the cities.
In another development, there are reports that Tata is partnering with Ola to launch electric version of its car Nano as part of Ola’s fleet of taxis. Recently, Toyota and Suzuki announced that they will be working together to bring electric vehicles in India. India’s state owned EESL had come out with a tender for procurement of 500 electric vehicles that was won by Tata motors and Mahindra. There are also reports that the agency is planning to come up with more such tenders in future. These developments have has certainly created momentum in favor of electric vehicles in India.