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Intel ropes in LeBron to create favorable opinion for driverless cars

Intel is working aggressively in the field of autonomous cars, with the acquisition of Mobileye, securing a deal with Tesla, making public collaboration with Waymo and forming the Autonomous driving platform with significant players, the semiconductor giant has quickly cemented its place as an important player in the automotive ecosystem.

There here are apprehensions among the general public regarding self driving cars which is voiced by various studies and polls that are conducted time to time. The company wants to create a favorable environment for the self-driving cars and has now decided to launch an ad campaign. Intel has roped in NBA’s top player LeBron James for the purpose, the advertisement can be seen here:

About Piyush Rajan

Asst. Editor |Telematics Wire | Smart automotive

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