As the autonomy features in the cars increase so does the time for the driver and the passengers, giving rise to new business opportunities. The car is being transformed into a new type of customer space embracing many new companies into the expanding automotive ecosystem.
Now, Warner bros, an American entertainment company has announced a collaboration with semiconductor giant Intel. Both the companies will be working together to develop in-cabin, immersive experiences in autonomous vehicle (AV) settings. Called the AV Entertainment Experience, the companies will be creating a first-of-its-kind proof-of-concept car to demonstrate what entertainment in the vehicle could look like in the future.
In a blog Brian Krzanich, CEO of Intel, mentions “Not only do we see passengers consuming content ranging from movies and television programming, we imagine riders enjoying immersive experiences never seen before, courtesy of in-cabin virtual reality (VR) and augmented reality (AR) innovations. For example, a fan of the superhero Batman could enjoy riding in the Batmobile through the streets of Gotham City, while AR capabilities render the car a literal lens to the outside world, enabling passengers to view advertising and other discovery experiences.”
However, the companies admit that while the possibilities of in-cabin entertainment are fun to imagine, the ultimate test for the future of autonomous cars is going to be winning over passengers by making the autonomous cars safe and practical to use for commutation purposes. For this developments on both on technological and regulatory fronts are required.