The automotive industry India is at a cross roads and the ultimate direction and the horizons automotive sector covers will depend upon the emergence of a collaborative ecosystem in automotive sector. Industry 4.0 is an era of co-creation that we are getting into and where the traditional industry and the auto industry have to come together. Technologies like Deep Learning, Machine Learning, Robotics, AI etc. will power the cars of the future. Data Analytics is enabling the development of innovative business models and new revenue streams.
A very pertinent issue was pointed out in a recent conference that in the era of smart cars, who is going to be the OEM? Is it going to be the traditional guys or the tech companies?” A simple question which really cannot be answered in plain terms.
“In the era of smart cars, who is gonna be the OEM? Is it going to be the traditional guys or the tech companies?”- MsDebjani, President-Designate, NASSCOM
Ubiquitous connectivitywill be redefining the whole concept of intelligent transport or smart mobility which will be dominated by Connected Vehicles which would be a self-managed, self-aware, and self-enabled. It is difficult to define a connected vehicle as it is changing so dynamically. It is changing at a fast pace because the automotive industry and the world of consumer electronics are converging like never before. As a vehicle is becoming more and more a combination of technologies from different industries, the technology disruptions in various other industries will be influencing the automotive industry in future. What do these connected vehicles of future will have in store for consumers, policy makers, technology developers and manufacturers? This has to be deliberated upon by all the stake holder groups and multiple industry segments which are converging and shaping the future of vehicles. Or shall we say a future vehicle which seems to be fast developing into a powerful mobile computing platform with seamless connectivity amongst humans and their digital world.
“As tomorrow’s car is going to be a computer on wheels, there will be a paradigm shift from product-oriented approach to product+ service-oriented approach”- C V Raman, Sr. Executive Director, Maruti Suzuki
Its yet not too late to deliberately on the horizon of future connected, autonomous mobility and their potential to bring a paradigm shift in our view of future transportation. Whereas industry has to put its cards together to continue to be globally competitive, It’s the government of India which will play the vital act of being an enabler for developing the requisite ecosystem’. While innovations in technology is taking place at a faster pace than ever before, there is a need to put in place the adequate policy, legal and regulatory frameworks for connected vehicles in our context. There is no ambiguity that Government of India will be coming up with measures to deal with the imperatives and exigencies coming up in the days to come. But the pertinent issue is whether it would be with speed enough and in time, so that nation gets the benefit of emerging opportunities in Industry 4.0 and hopefully objectives of AMP 2016-26 are achieved. It has to be a proactive exercise to gain an insight into global arena without losing sight of Indian environment.
“The IT and electronics industry, automotive industry and the government need to work together as bodies to really come up with lasting solutions. Here, connected vehicles will have a role to play”. -Jnaneswar Sen, Sr. VP – Marketing & Sales, Honda Cars
Connected vehicles and intelligent, integrated transport system can greatly help in reducing congestion, pollution, increasing safety and lead to better city planning. Traffic congestion on Indian roads has been a major issue during peak hours especially in metro cities and we can pretty much double or triple the throughput of same roads just because the cars are connected. Road Safety, rather its lack of it, is another major concern for the government and industry, and it should be taken as a national objective in terms of reducing the fatality rates. These are the big issues where IT and electronics industry, automotive industry and government need to work together to reduce accidents on our roads, as well as to bring in certain measure of discipline in our traffic. In such a scenario, connected vehicles will have a role to play as technology is the key.
“As far as the connected vehicle part is concerned, I look at it from two most important aspects. First being the Safety aspect on the roads wherein a platform, in which very vehicle on the roads or highways is connected, will be a game changer. The second one is Connect to outside world. Say, if the vehicle can be connected to the house, what kind of activity is going on in the house can be seen; it would make the lives easier and create assurance which can come only with assured connectivity.”- Shri Anjum Parwez, IAS, Secretary (M&UDA), Govt. of Karnataka
Moreover, reluctance of OEMs in sharing data with third parties is an impediment and there is a need of open platform where applications can be hosted by third parties and along with thatdevelopment of standards has become crucial.
“We are still moving from Bharat stage IV to Bharat stage VI, policy needs to catch up with tech trends and we have come up with the concept of innovation, legal framework to accelerate innovation through policies for quicker adoption of technologies by the government and private sectors.”-Shri Priyank Kharge, Hon’ble Minister of State for IT, BT and Tourism, Govt. of Karnataka
While regulatory framework to address issues like data security, privacy and legal liabilities in connected ecosystem will have to be put in place but choice of shareable data should be left to the customer. Effective storage, analysis and monetization of data, the new currency has become the need of the hour as a connected vehicle will generate and need to have 25 gigabits per hours of processing capacity. The automotive industry needs to address the evolving customer expectations of buying intelligent products. At the same time,it has to ensure data privacy and security while keeping the total cost of vehicle ownership affordable for customers.
“Five categories, where the information and ability to process offers an opportunity for incremental services for customers can be explored: Telematics & Predictive Services, Productivity & Digital Life, Connected ADAS, Advanced Navigation, Customer Insights & Engagement. Data Monetizing has largely started playing in spaces surrounding vehicles from Insurance to operations, to personnel support to the Maintenance activities to mention a few data monetization opportunities”. – Meetul Patel, Chief Operating Officer, Microsoft
“Electronic components that get into a vehicle started going up so the import component in the vehicle is going up, by leaps and bounds. We need to take this into account. The total cost of ownership of the vehicle has to be affordable.”- Shekar Viswanathan, Vice Chairman & Whole-time Director, Toyota
According to a new report by Counterpoint’s Internet of Things Tracker service, the global connected cars market is expected to grow 270 per cent by 2022 with more than 125 million connected passenger cars with embedded connectivity to be shipped during 2018-2022. Globally, large investments are being made to ensure the research and development of autonomous and connected vehicles.
Germany has set up an ethics committee to understand autonomous driving, AI, and the software’s ability to understand who is to be saved and not to be saved in case of car crash. Further, in the US, standards are being developed and updated all the time. With the EU General Data Protection Regulations (GDPR), manufacturers and suppliers in the connected cars ecosystem – both within Europe and in other countries who could be handling European data – need to consider how they will comply with the jurisdictional overlap and varying requirements of data protection regulations around the world.
Though fully automated vehicles for public transit are still many years away, connected semi-autonomous cars can enhance the in-vehicle experience while ensuring road safety for all. These cars are expected to generate a huge amount of data and making these huge data transfers seamless, secure and affordable requires 5G network connectivity, adequate road transport infrastructure and IT-enabled solutions.
It is to be noted that most of the software being built for autonomous driving is being developed and tested in India. States like Karnataka have started introducing innovative concepts like regulatory sandboxes and data sandboxes to open up new opportunities in the area of connected and autonomous vehicles (CAVs). Many patents have been already filed by Bosch and Continental while MBRDI, the R&D arm of Daimler, has made a lot of effort in building a data and technology practice from Bengaluru. Connected-autonomous cars are expected to reduce human error, which is considered as one of the major factor contributing to the increased number of road accidents. However, we still lack a legal policy framework for autonomous driving. In our context, where there are close to 500,000 road fatalities every year (according to the Indian road transport ministry), there is a need to match the pace of development taking place across the world to bring in advanced mobility solutions, which is of utmost importance.
“What we are starting this year itself, as a precursor to the innovative ecosystem of Karnataka are regulatory sandboxes and data sandboxes which allows innovators to experiment which may or may not be within the purview of current legal framework. We are also starting an idea bank where people can register their ideas which will be promoted, and government will be holding those ideas as a trustee while ownership will remain with the individual.”- Shri Raj Kumar Srivastava, Advisor, Dept of IT, BT & S&T, Govt. of Karnataka