Hyundai and Baidu further strengthening their cooperation on next-generation connected car technologies, have signed a memorandum of understanding (MOU).
As a first step on the partnership’s roadmap, the companies will co-develop a connected car service that provides a wide range of in-car content — real-time traffic status and live information about the user’s end-destinations for example — based on big data, maps, artificial intelligence (AI) and portal services. Through such a service, Hyundai and Baidu expect to meet the growing demand for connectivity services among consumers in China and beyond.
The companies will also collaborate on creating Hyundai Motor Group vehicle models embedded with Xiaodu In-Car OS for volume production. This plan aims to advance the application of AI in IoV through next-generation technologies and product innovation. It is known that Xiaodu In-Car OS is an AI-based IoV solution that is open platform, end-to-end and multi-mode. Currently, it consists of four components: dashboard, smart rearview mirror, infotainment and an in-vehicle robot.
Another key area of the Hyundai-Baidu cooperation will be voice recognition services and Baidu’s voice recognition technology will be coupled with Hyundai’s proprietary noise cancellation technology, which filters out ambient background noises to enhance precision, enabling versatility for in-vehicle voice commands.
The companies have also agreed to continue efforts in speeding up the launch of intelligent vehicle-to-home services. The partnership’s ultimate goal is to secure an upper hand in the competitive IoT market.
Hyundai’s partnership with Baidu dates back to 2015, when the two companies jointly developed and launched ‘CarLife’, an in-vehicle infotainment platform.