The Berlin-based HELLA Aglaia that develops intelligent visual sensor systems and specializes in image processing and software solutions is rolling out an open platform for camera-based driver assistance systems. This provides customers with the possibility of updating hardware components and series-proven software functions, such as lighting control, lane/traffic sign/pedestrian and object recognition, according to individual preferences and needs. This for example comprises also later upgrades for automated driving functions. The market launch of the new software system is anticipated for 2019.
The company has also developed new business model that would distinguish it in the market over existing offerings. The company has seperated its software and hardware constitutes. The logic behind this move is that it provides the customers with high dynamics and flexibility while strengthening its position along the market trend of autonomous driving.
The software system developed by HELLA Aglaia is not bound to a specific hardware but can be flexibly used for the platforms of various manufacturers. Customers can furthermore combine different software components freely with other components by HELLA or third-party providers while integrating newly available functions via software updates.