Grab and Samsung Electronics have signed a multi-year MOU to drive digital inclusion in Southeast Asia. Grab is an on-demand transportation and mobile payments platform in Southeast Asia while Samsung Electronics is a South Korean multinational electronics company headquartered in Suwon, South Korea.
Both the companies will work together on a wide range of initiatives to bring the benefits of technology, such as enhanced customer experiences and improved income opportunities, to millions of consumers and Grab driver-partners across Southeast Asia.
Infotainment services in selected cars are one of the fields of cooperation. Grab and its content partners will pilot in-car multimedia services in Singapore, installing Samsung tablets inside cars for customers to view infotainment content, if they choose to, during their ride. This will be piloted throughout Southeast Asia this year.
Grab operates the largest transportation network in Southeast Asia and is one of the most frequently used mobile platforms in the region with over 3.5 million daily rides. The Grab app has been downloaded onto over 77 million mobile devices, giving passengers access to the region’s largest land transportation fleet comprising over 2.3 million drivers. Grab offers private car, motorbike, taxi, and carpooling services across 8 countries and 168 cities in Southeast Asia.
The companies are also collaborating in other fields as well as Micro-financing of mobile devices for drivers and enhanced customer experience at GrabKiosks and GrabBooths. Samsung has been offering various in-car solutions since 2015 it formed an auto-component business.