General Motors is rolling out Marketplace– over the next 12 to 18 months to nearly four million U.S. drivers– that would allow the customers to order food, find the closest gas station to save on fuel, and make dinner reservations on the go. It is the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services.
To function it leverages the embedded 4G LTE connectivity along machine learning from real-time interaction data, such as location, time of day and a driver’s established digital relationship with third-party merchants, to offer highly personalized experiences.
The company is adding Marketplace to millions of existing 2017 and 2018 model-year cars, trucks and crossovers that have compatible infotainment systems, with continued rollout to compatible new vehicles. Marketplace also features a “Shop” section dedicated to offers specific to GM vehicles, for instance purchasing Wi-Fi data, discounts for an oil change or deals on GM accessories.
Marketplace is designed to be used while driving but adhering to industry distracted driving guidelines, Marketplace is designed to minimize manual interactions, helping drivers keep their eyes on the road and their hands on the wheel. The first brands accessible through Marketplace include Starbucks, Dunkin’ Donuts, Wingstop, TGI Fridays,