ADASAlliances & Acquisitions

Continental increases its investment in Silicon Valley-based DigiLens

The technology company Continental is increasing its investment in DigiLens Inc., the Silicon Valley-based leader in holographic waveguide projection technology.

With its additional investment, Continental will hold close to 18 percent of DigiLens after Series C financing round. Continental first invested in DigiLens in 2016 through a strategic partnership to jointly develop a waveguide head-up display (HUD) that fulfills automotive requirements, the technology is now ready for industrialization.

DigiLens’ holographic waveguide technology enables head-up displays for different applications including automotive, aviation and motorcycle helmets. The company’s AutoHUD waveguide product transforms the HUD performance by doubling the field of view making a much larger display required for augmented reality applications, while reducing the component volume to one-sixth of the traditional size.

Instead of using mirrors to direct and magnify the images in a head-up display, the waveguide technology is diffracting the light, thus reducing hardware and the volume in the vertical axis. Especially, for large projections, as needed for augmented reality, mirror-based head-up displays require a lot of space in the dashboard of a vehicle, which is mostly not available.

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