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Mahindra & Mahindra
Mr. A. Srinivas is currently Senior Vice President & Head of Product Development, Automotive Division, Mahindra & Mahindra. In his present capacity he oversees product development for automotive division, which comprises of program management, design engineering, vehicle integration, build, validation & testing functions. He is having additional responsibility as Chief Executive of M/s. MGRD (Mahindra Graphic Research & Design) based out of Italy.
He obtained his M.S in Automotive Electronics degree from Coventry University, U.K. He has 30 years of diverse experience in various facets of product development which includes deployment of innovative features & technologies across M&M product range, technology incubation & commercialization, and frugal engineering approaches.
He led the end-to-end development of products such as TUV300, KUV100 & Jeeto. He has been widely appreciated for the massive upgradation of entire range of Mahindra products with state-of-the-art customer delight features, keeping pace with rapid proliferation of electronics. He pioneered hybrid initiatives in India, Mahindra being the first OEM to productionise Scorpio and Bolero Micro-Hybrids through his frugal engineering approach. He is instrumental in bringing out several state-of-the-art technologies for XUV 500, Scorpio and other products which were instrumental in transforming Mahindra’s brand image from “Rural & Rugged to Global & Aspirational”.
He held various key roles at both national and international forums. As a Co Chairman, Mr.Srinivas was leading the Hybrid and Electrical Vehicle initiatives of SIAM. He was an advisor to NATRIP and a member of TIFAC/ CAR board on automotive electronics and infotronics.
He owns/co-owns 15 patents and 9 publications in international/national conferences to his credit. Technologies developed by Mr.Srinivas has won several accolades such as Golden Peacock Eco-Innovation Award 2010, Innovation of the year 2009 by AutoCAR-UTVi, Leadership award in Automotive Electronics and Leadership award in best automotive embedded system design.
ChairmanMiddle-East & Africa
Head Automotive Asia
Dr. Wilfried Aulbur is the Managing Partner of Roland Berger in India and heads Roland Berger's Asia Automotive Practice. He is the Chairman of Roland Berger Middle East and Africa and a member of Roland Berger's Supervisory Board. His industry focus is Automotive, Industrials, Aerospace & Defense, as well as Engineering and IT service companies. However, he has worked in other areas such as Metals & Mining, Consumer Goods & Retail and Energy, Chemical & Utilities as well. His work centers around operational performance improvement, growth and innovation.
Wilfried is the Chairman of the National Automotive Council of Assocham and the Chairman of the Indian Council on Competitiveness, a sister organization of the US Council on Competitiveness. He has held various roles in SIAM as well as the Indo-German Chamber of Commerce. Besides being a member of the jury for various initiatives such as the Porter Prize, AutoCar Professional, AutoTech Review, and Manufacturing Technology, he regularly publishes in leading dailies and industry-focused publications and is a regular speaker at key industry events. He is a lecturer at Harvard Business Publishing and a mentor for the International Innovation Corps of the University of Chicago.
Prior to his work with Roland Berger, Wilfried was the Managing Director and CEO of Mercedes-Benz India where he was responsible for passenger cars, trucks and busses. Before that, he held various positions with Daimler in Europe, the US and India. He holds a PhD in Physics with a focus on Computational Material Science.