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Location-Based Ads for Days Inn Properties on Poynt

The Blackberry search application Poynt, has completed the first mobile local search campaign for the Days Business Alliance in North America and part of Wyndham Worldwide. The targeted campaign delivered Days Inn text and banners-ads based upon the users on keyword search and location. This campaign was done in partnership …

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Cell-ID Database, the current LBS buzz

LBS are a reality the agencies very much interested in now, and everybody thinks it’s a great idea to build their own location database where the most popular way to do this nowadays is to let users do. The new software on one’s cell phones not only tells where one …

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Magellan unveiled its Gen Next eXplorist

Magellan has launched the next generation of its eXplorist handheld GPS devices for outdoor recreation market. The new eXplorist 510, 610 and 710 devices allow adventurers to navigate to outdoor destinations worldwide, capture and geotag photos along the way, and share their experiences online when they return home. Each eXplorist …

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Weather, Parking Feature and FCD Collection to iPhone App offered by NAVIGON

GPS navigation provider NAVIGON has issued the latest version of its iPhone software Mobile Navigator with features such as Live Weather, Clever Parking and Destination Display. NAVIGON also uses the application to gather floating car data (FCD) information from its worldwide user base. FCD are being collected for NAVIGON to …

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Frost & Sullivan Award to Sprint for Value Enhancement in Consumer Location-Based Services

Sprint continues to receive appreciation for the value and service it provides to its customers and the recent in the kitty is Frost & Sullivan’s 2010 North American Customer Value Enhancement Award in Consumer Location-Based Services. The company has also received recognition for its popular Any Mobile, Anytime pricing plan, …

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Navdroyd with on-Board OSM Maps

German LBS engineering boutique OneStepAhead has released Navdroyd, a €4.99 Android-based navigation system with on-board maps from Openstreetmap. Based on the MicroMap storage format for vector-based maps created by the company as well as the experience gained on navigation software developments Navdroyd offers to download maps per country or per …

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Roger Easton in Hall of Fame

Roger Easton, the father of the current Global Positioning System, has been inducted into the Inventors Hall of Fame. TIMATION is an acronym of TIMe navigATION, proposed by the U.S. Naval Research Laboratory (NRL). Timation was developed by Roger Easton for the Naval Air Systems Command. The current Global Positioning …

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