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Content and Multimedia

Content and Multimedia

War Room to produce first In-car display advertisement with Honda

Vancouver, Canada: War Room a Video Advertising Agency in Vancouver, BC won the rights to produce the first infotainment car screen advertisements.  In a recent public bid, War Room won the rights to produce the first infotainment screen advertisement. This will be a partnership test between Honda and War Room …

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Ford’s Connected Cars leverages AppLink to expand their offering with APIs and external app developers

United States:  Ford Motor Co. has been getting the mobility trend for a while now. But in its endeavor to build the smartest connected car around, the automaker is taking mobile to another level. “How do we take the experiences customers have on mobile devices and bring them into the …

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Mitsubishi Electric develops ultra-simple HMI for in-car device operation

Mitsubishi

Japan: Mitsubishi Electric Corporation has announced an “Ultra-simple HMI” that predicts a car driver’s needs for the safe and easy operation of vehicle equipment in one or two steps and no more than 15 seconds. Mitsubishi Electric’s highly intelligent human-machine interface (HMI) technology bases its predictions on operational history and …

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Garmin unveils portable Head-up Display for enhanced navigation

Garmin head-up-display

USA: Garmin International Inc. announced HUD, which is a portable head-up display for smartphone navigation apps. HUD is a way of viewing navigation information in the car, projecting crisp and bright directions onto a transparent film on the windshield or an attached reflector lens. It also provides road guidance with …

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