Bright Box has partnered with the MINI USA to develop a custom Mobile Communication Platform for the MINI community and the USA team participating in biennial MINI owners road rally commonly known as on MINI TAKES THE STATES.
MINI is an independent brand of the BMW Group and It is known that Bright Box specializes in solutions and platforms in the connected car sector. The company provides a turn-key connected car platform Remoto that links drivers to their cars, and the vehicles to car manufacturers (OEMs), dealerships and 3rd party service providers.
MINI TAKES THE STATES (MTTS) is a consumer-based loyalty event that started simultaneously in Orlando, Florida, and Portland, Oregon on Saturday, July 14, 2018, and converged at Keystone Resort, Colorado on Friday, July 20.
As vendor of a turn-key connected car platform, Bright Box provided certified OBD dongles to be installed in the vehicles, a web-based control panel, and a customer app. The ?onnected Car platform was deployed in more than 700 vehicles during the rally. Combined with the Customer Retention Solution, this created a unique platform with aggregated customer and car information for MINI USA.
The Connected Car solution for MTTS 2018 allowed users to run a vehicle health check, see their vehicles’ dynamic data such as fuel consumption, range, engine temperature, door status, accelerometer data, detailed trip history.
In addition, the solution offered MTTS route locations, location of other MTTS participants in a heat map, as well as MTTS news including an Instagram and Facebook share option. In addition, push-notifications to inform participants of special news was shared through the mobile app.