UK: Aviva has launched pay-how-you-drive app on smartphones called Aviva RateMyDrive. The launch marks the insurer’s first foray into private car telematics since pulling its pay-as-you-drive policy in 2008 after two years on the market.
The provider confirmed that by testing the app motorists could earn discounts of up to 20% on their insurance premiums. The technology will monitor motorists taking part in the test for 200 miles, including acceleration, braking and cornering. The data will then be turned into an individual “score” to help determine the motorist’s premium.
Aviva clarified that drivers with premiums currently between £200 and £400 could earn discounts of up to 10% and those with premiums above £400 could earn discounts of up to 20%. Motorists with premiums below £200 will not get a discount.
Unlike traditional ‘black box’ telematics solutions, Aviva RateMyDrive app only needs a small amount of data – typically 200 miles – to create an individual driver profile. And because the app is free to download and uses the customer’s own smartphone, there is no need for motorists to have a black box installed in their car.
Steve Treloar, Aviva’s retail director, said: “We believe this innovative use of smartphone technology will benefit all safe drivers, regardless of age or gender. For those who complete the RateMyDrive app trial, we will provide feedback on their driving and a quote – including any discount earned from safer driving – should they wish to take out Aviva insurance.
Mr Treloar added: “We need a wide range of motorists to test the proposition and help us develop the final product and customer experience before we bring it fully to market. We believe that by using smartphone technology in this innovative way, Aviva will be able to tailor premiums further to individual drivers – basically the premium will be for you, not people like you.”